Are they a customer? No
According to a recent study by Accenture, there are four different business models that are shaping the future of digital commerce. The study looked at U.S. consumer appetite for new buying experiences and identified the business models that have the strongest potential to unlock growth. It found that retailers and consumer goods companies could unlock $2.95 trillion in value over the next decade by leveraging technology and new models to create new, differentiated purchasing experiences for consumers. Here’s a look at the four business models:
