Holiday marketing and Black Friday discounts have already begun this year. In fact, Amazon launched its deals 50 days ahead of the holiday weekend and Target announced its plans early this month. While many are getting an early jump on shopping, there’s also plenty of evidence that shows Black Friday deals are expanding later in the season too.
Nearly 40% of people surveyed by Deloitte said they haven’t started any of their holiday shopping yet. A fair bit of spending will occur on Thanksgiving Day, when a huge majority of Americans want stores to just stay closed, although it’s mostly slated to take place online. That suggests shoppers will likely be multitasking while cooking the turkey and watching the football game.
