ululemon athletica is thinking outside its core athleisure category.
The retailer has acquired a minority stake in, and entered into a strategic partnership with, 7mesh Industries Inc., an emerging Canadian brand that sells higher-end cycling apparel for men and women. As part of the arrangement, 7mesh will collaborate and create product at Whitespace, Lululemon’s research and development facility, which is located at its headquarters in Vancouver. Lululemon hopes to have initial line of product from the collaboration in stores by the middle of 2018, Fortune reported.
