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Is Pickleball a Game Changer for American Retailers?

September 25, 2023

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There’s no preserved food here; instead, pickleball is a paddle sport played on a small court that combines aspects of tennis, Ping-Pong, and badminton. Invented by three dads in 1965 on Bainbridge Island near Seattle, Washington, the first pickleball court was completed in 1967 and led to the official commercialization of the sport in 1972, according to Sportico.

Renewed interest in the game began sometime between 2018 and 2019, and its recent surge in popularity saw players nearly double to 8.9 million in the U.S. in 2022. As a result, retailers are racing to fill the demand for clothing and gear related to this rejuvenated game.

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