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Is Amazon just another retailer? The Federal Trade Commission doesn’t think so.

October 3, 2023

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About 20 years ago, Jeff Bezos told CNET Magazine that the then-eight-year-old company wanted to become “something completely new” in retail.

“There is no physical analog for what Amazon.com is becoming,” he said. “And our vision hasn’t changed at all the last few years.”

In a complaint against Amazon alleging anticompetitive behavior, the Federal Trade Commission and attorneys general from 17 states echo this, but also say those days are gone. Their lawsuit alleges “a set of punitive and coercive tactics to unlawfully maintain its monopolies,” especially toward the marketplace sellers that are responsible for moving 60% of the merchandise sold on the site.

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