Ikea will invest more than $2.2 billion in its U.S. omnichannel growth strategy over the next three years — the largest investment the retailer has made in nearly four decades of operating in the country. Plans include opening new stores, strengthening its fulfillment network and enhancing its regional product offerings to better reflect the needs of customers in different parts of the country.
Ikea is seeking to get closer to its shoppers, both physically and digitally. The company will achieve this by opening 900 new pickup locations where customers can collect purchases; eight new stores; and nine Plan & Order points, where shoppers can schedule free appointments to discuss their interior design needs with Ikea’s experts. The new facilities and services are expected to create more than 2,000 jobs.
