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Discounts Drive Record-Breaking Black Friday, Cyber Weekend Spending

November 27, 2023

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As Cyber Monday sales continue to roll in, Cyber Week appears to have allayed retailers anxieties by delivering another year of record consumer spending, according to Adobe Analytics. Online spending on Black Friday came in above projections, at $9.8 billion (up 7.5% YoY); Thanksgiving drove $5.6 billion in online sales (up 5.5% YoY); and Adobe is predicting that Cyber Monday will be the biggest online shopping day of all time with a sales forecast between $12 billion and $12.4 billion.

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