In an era where self-checkout is the retail norm, we’ve come to appreciate its convenience, speed, and the power it places in the hands of the shopper. Nowadays, you walk into a store expecting self-checkout. Yet, envision a checkout experience that goes beyond a mere transaction—a dynamic engagement that transforms the shopper’s journey. Even retailers sense this shift in mindset; 1 in 2 is exploring ways to elevate the self-checkout experience, and it’s high time we reimagine what checkout can truly offer.