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Solving the Shopping Mall ‘Identity Crisis’ with Community Data and Careful Curation

November 29, 2023

Malls were once the nucleus of “shopping culture.” They were core destinations for all things retail; where families spent hours on a free Saturday and where teens, hungry for independence, spent many Friday nights to build their social clout.

But many shopping malls have endured an identity crisis. With the rise of ecommerce and the simultaneous “death of the mediocre middle,” many malls have become shells of their former selves — and some have become complete wastelands.

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