Tech & Innovation

In the rapidly evolving world of Connected TV, advertisers are grappling with a dual challenge: delivering high-impact campaigns while respecting viewer privacy. At the forefront of this shift is the rise of Neuro-Contextual advertising, a sophisticated approach that targets content rather than

The Dawn of a New Retail Battleground AI Visibility A fundamental shift is underway in digital retail, quietly rerouting the paths consumers take to discover and purchase products. A recent analysis of AI's role in commerce reveals that the ascendance of generative AI has created a new battleground

A Blueprint for Resilience in a Volatile Market Amidst a landscape of economic uncertainty and fluctuating industrial demand, MSC Industrial Direct Company Inc.'s recent fiscal first-quarter performance offers a compelling case study in strategic foresight and digital execution. The company’s

With the ecommerce landscape rapidly evolving, we sat down with Zainab Hussain, an e-commerce strategist and expert in customer engagement, to discuss a groundbreaking shift: agentic infrastructure. We explore how this new AI-native approach, exemplified by Spangle AI's recent $15 million funding

For years, the challenge for marketers has been to draw a clear, straight line from a compelling streaming advertisement to a tangible customer action, moving beyond viewership metrics to prove real-world impact. The integration of iSpot's "Outcomes at Scale" into the Roku platform represents a

For years, a persistent and costly disconnect has plagued the digital marketing landscape, forcing brands to invest heavily in social media advertising without any clear visibility into how those efforts translate into actual sales on major retail websites. This "data vacuum" between product