Tech & Innovation

What if a single misplaced item on a store shelf could silently drain thousands of dollars from a brand’s revenue each day? This hidden threat looms large for consumer packaged goods (CPG) companies, where even minor in-store missteps can spiral into major losses. In a fiercely competitive retail

As we dive into the explosive growth of ecommerce during Cyber Monday 2025, I’m thrilled to sit down with Zainab Hussain, a seasoned e-commerce strategist with a deep understanding of customer engagement and operations management. With years of experience guiding retailers through the digital

Market Context and Purpose Holiday shopping has been collapsing into a single workflow where discovery, validation, and payment happen in one place, and that shift has become the defining feature of the current season. A nationally representative survey of 1,145 U.S. consumers ages 18 to 80+ shows

Zainab Hussain has spent years stitching together the hard edges of retail operations with the softer art of customer engagement. As an e-commerce strategist, she’s helped brands navigate omnichannel rollouts, payment innovation, and the messy reality of in-store change management. In this

Imagine the chaos of Black Friday and Cyber Monday hitting your online business like a tidal wave, with thousands of eager shoppers flooding your site, clicking 'add to cart' at lightning speed, and expecting flawless performance. If your technology and marketing tools aren’t primed for this

What if a single unseen risk could unravel an entire organization overnight, and the tools meant to prevent it were already a step ahead? In today’s fast-paced, regulation-heavy landscape, governance, risk, and compliance (GRC) is no longer just a bureaucratic necessity—it’s a strategic shield