Tech & Innovation

As an e-commerce strategist, I’ve seen the lines between retail and media blur for years, but the current transformation in the smart TV space is something else entirely. We're witnessing a fundamental power shift where the living room screen is the new storefront. Retail giants are no longer

The persistent gap between how customers visually perceive a product and how a search engine comprehends it through limited text has long been the Achilles' heel of digital commerce. The use of Multimodal AI for data enrichment represents a significant advancement in the eCommerce and digital

The concept of "agentic commerce," where intelligent algorithms manage our shopping from product discovery to final purchase, has rapidly moved from science fiction to a tangible retail strategy. As artificial intelligence becomes more deeply embedded in the online shopping experience, its role is

The promise of artificial intelligence transforming the consumer packaged goods sector remains largely unfulfilled, with billions invested in pilot programs that seldom translate into tangible financial gains. Despite this widespread investment, most CPG companies struggle to scale these initial

A Digital Awakening: P&G's Response to Stalling Growth In the wake of a soft second quarter for its fiscal year 2026, consumer goods titan Procter & Gamble is initiating a major strategic pivot, sharpening its focus on e-commerce, digital content, and artificial intelligence to reignite sales

With an extensive background in customer engagement and operations management, e-commerce strategist Zainab Hussain offers a unique perspective on the evolving digital landscape of high-end retail. Today, we delve into Brunello Cucinelli's ambitious new AI-powered platform, Callimacus, a project