Tech & Innovation

For years, the advertising industry operated on a foundation of proxies and correlations, where metrics like clicks and impressions were accepted as indicators of success, but marketers are now facing intense pressure to prove their advertising directly drives sales. In an "outcomes era" defined by

A New Alliance for a New Era of UK Advertising A landmark partnership is set to reshape the data-driven advertising landscape in the United Kingdom as programmatic platform StackAdapt and global data leader Experian join forces. Extending a successful collaboration from North America, this

In the increasingly complex digital marketing landscape, where a sprawling collection of disparate technologies often creates more confusion than clarity, one global agency is betting that a single, unified product vision is the key to unlocking true AI-driven performance. The recent creation of a

The strategic alignment of legacy retail giants with nimble AI-native technology providers is rapidly reshaping an industry that has long balanced tradition with the constant pressure to innovate. The partnership between Impact Analytics and C&A serves as a significant case study in this evolution,

The era of online shopping defined by rigid keyword searches is rapidly drawing to a close, giving way to a more intuitive and conversational digital marketplace. In a significant move that underscores this industry-wide transformation, Salesforce has announced a definitive agreement to acquire

We're joined today by Zainab Hussain, an e-commerce strategist with deep expertise in customer engagement and operations management. We're exploring the seismic shift in how consumers discover and choose brands, moving from traditional search engines to direct conversations with AI shopping