In the ever-evolving world of advertising, a recent partnership between Koddi, a leader in retail and commerce media technology, and In-Store Marketplace (ISM) has shown significant promise for influencing in-store shopping behaviors. A statistic from eMarketer reveals that more than 80% of
Advertising strategies have always hinged on understanding audiences. However, both marketers and brands are now standing at the precipice of transformation as AI Personas have started to reshape how campaigns engage with consumers. Beyond the familiar territory of segmentation lies a dynamic and
The retail industry is at a critical juncture as technology continues to evolve rapidly, reshaping how consumers interact with shopping environments. Within this landscape, smart shopping carts are emerging as a significant innovation, combining cutting-edge technology with consumer demands for
In an era where technology transforms everyday experiences, a notable trend has emerged in the retail landscape of Asia-Pacific (APAC). A surge in artificial intelligence (AI) adoption among consumers is reshaping how they shop. This article delves into the dramatic increase, with 38% of APAC
In the fast-evolving world of digital retail, Zainab Hussain stands out as a leading e-commerce strategist. With her deep knowledge of customer engagement and operations management, she is perfectly poised to shed light on Glance AI—a tool that’s revolutionizing the way Samsung Galaxy users in the
Conversational AI platforms have revolutionized communication technology, offering solutions that have streamlined and enhanced both business and customer experiences. Recent advancements have been marked by sophisticated tools, such as IntelePeer's SmartAnalytics, which promise to unlock new
