Supply Chain

The incorporation of artificial intelligence (AI) in the retail sector has ushered in a transformative era, redefining how consumers interact with brands and raising their expectations for personalized service. As technology evolves, AI has become indispensable in developing hyper-personalized

In today's fast-evolving world of e-commerce, few understand the intricacies of customer engagement and international operations like Zainab Hussain. A seasoned e-commerce strategist, Zainab brings a wealth of insight into how companies navigate complex trade landscapes. In this interview, she

In a time marked by heightened economic tensions and evolving socio-political landscapes, consumer sentiment has taken a significant blow. As exemplified by the University of Michigan's Consumer Sentiment Index reaching historic lows, businesses must navigate these turbulent waters to sustain

Retail expert Zainab Hussain shares strategic insights from her extensive experience in e-commerce and operations management, highlighting the intricate dance between tariffs, supply chains, and consumer markets. As U.S. retailers navigate complex challenges posed by recent tariff hikes on Chinese

Zainab Hussain is an e-commerce strategist and retail expert with in-depth experience in customer engagement and operations management. Her insights into supply chain optimization and strategic planning have helped numerous companies navigate complex economic environments. In this interview, we

Emerging markets have consistently faced challenges in maintaining efficient retail operations, with small storefronts often struggling to keep up with supply and demand intricacies. Unilever has recently introduced a groundbreaking digital distributive trade platform that is turning the tide.