Tag: Retail Branding

News & Trends

How Gen Z is driving a cultural shift in retail branding

May 2, 2018

Via: Retail Dive

Earlier this year, protests erupted at H&M stores in South Africa and fury spread globally on social media after a young black boy modeling a children’s sweatshirt printed with the phrase “coolest monkey in the jungle” appeared on the brand’s […]

News & Trends

Evolution of Retail Branding

February 22, 2018

Via: Independent Retailer

Retail branding is the strategy companies use to excite consumers. For decades, if not centuries, having quality products was all the retail branding you needed. If the coffee, clothing, or furniture you sold was high quality, that was enough to […]