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Tag: fewer print catalogs

Retail Types, Stores

Ikea refreshes marketing with experiential, digital push and fewer print catalogs

August 3, 2018

Via: Retail Dive

As Ikea strives to promote sustainability by printing and distributing fewer catalogs, the retailer is investing in digital and experiential marketing tactics to pick up the slack and keep consumers engaged with the brand. The pop-up events that let consumers […]