Tag: E-B2B

E-commerce, Retail Types

E-B2B distribution strategies for fragmented retail environments: Saving India’s mom-and-pop stores

May 25, 2022

Via: SCMR Editorial

Today, almost 90% of India’s consumer packaged goods (CPG) brands operate in fragmented channels. These channels depend on exclusive distributors: the brand’s sole authorized supplier to wholesalers and then retailers. The supply chain connecting the CPG brands and kiranas is […]