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Tag: de-influencing

Should brands and retailers be concerned about the ‘de-influencing’ trend?

February 24, 2023

Via: RetailWire

“De-influencing,” trending on TikTok since January, amounts to a backlash against overconsumption caused by social media influencers. Whether it’s bad for the influencer community is up for debate. The hashtag has amassed nearly 221 million TikTok views. According to The […]