Tag: consumer brands

News & Trends

How do consumer brands really feel about buying ads from retailers?

February 2, 2023

Via: RetailWire

Consumer brands often feel as if they have little choice when it comes to purchasing ads from retail media networks (RMNs), according to a new survey of its members by the Association of National Advertisers (ANA). Eighty-eight percent of advertisers […]

E-commerce, Retail Types

The Time Has Come For E-Commerce Sampling

October 8, 2020

Via: Forbes

It would be intuitive to think that companies in the business of providing product samples to consumers on behalf of consumer brands and retailers would have been largely upended by the Covid pandemic. For Brandshare, a Berwyn, Pennsylvania based connected […]