The history of customer service dates to nearly the beginning of time, back to when merchants of the ancient civilizations in Rome and Greece worked to satisfy their customers. It has evolved since then, but until the COVID-19 pandemic disrupted supply chains, few companies considered the task of delivering product to be a vital part of customer satisfaction.
The pandemic changed that. Now, brands realize the role moving products, whether that is between warehouses, from warehouse to store, or to the end consumer, has on its brand recognition.
