Macy’s Inc.’s first “Black Friday” in July sale proved to be a bright spot in an otherwise disappointing second quarter.
Macy’s, No. 6 in the Internet Retailer 2016 Top 500 Guide, ran the online and in-store promotional event on July 12, the same day as Amazon.com Inc.’s second annual Prime Day sale, resulting in “record store and online sales for a mid-year period,” CEO Terry Lundgren said Thursday. Lundgren and Macy’s did not provide specifics on Macy’s sales that day.