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Sneaker and Sportswear Ecommerce: the ‘Non-Luxury’ Luxury Apparel Leader 

December 29, 2023

The humble sneaker has long been a staple item in closets everywhere for consumers of all ages. The consistent appeal of sneakers and sportswear has grown in recent times with customers, particularly from the Gen Z demographic, continuing to favor them as everyday items for leisure and now work. With the growing popularity of the ‘athleisure’ trend, brought on by a renewed focus on both comfort and style, sneakers and sportswear look set to dominate retail for years to come.

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