The humble sneaker has long been a staple item in closets everywhere for consumers of all ages. The consistent appeal of sneakers and sportswear has grown in recent times with customers, particularly from the Gen Z demographic, continuing to favor them as everyday items for leisure and now work. With the growing popularity of the ‘athleisure’ trend, brought on by a renewed focus on both comfort and style, sneakers and sportswear look set to dominate retail for years to come.
