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How Will Valentine’s Day Fare for Retail in 2024?

February 6, 2024


Valentine’s Day sales are being predicted, and while some believe consumer spending will fall flat, the National Retail Federation’s (NRF) data concludes that nearly $14.2 billion of total spending on significant others is expected this year.

The NRF and Prosper Insights & Analytics have released their annual survey revealing the spending scale and gift preferences for this important holiday. As a result, retailers are gearing up to cater to customers’ needs this year, offering a broad range of meaningful and memorable gifts to help express their feelings.

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