Automation

For a confectionery giant built on generations of beloved recipes, the path to future growth is paved not with sugar but with sophisticated data. Perfetti Van Melle (PVM), the global powerhouse behind iconic brands like Mentos and Chupa Chups, recognized that its legacy systems, while reliable,

Today we're joined by Zainab Hussain, an e-commerce strategist who has spent her career at the intersection of customer engagement and operational management. With peak retail seasons becoming more intense each year, she has pioneered the use of AI not just as a tool for efficiency, but as a

The consumer packaged goods industry is on the cusp of a monumental transformation, one that moves far beyond the simple modernization of existing systems into a comprehensive reinvention of its core operational fabric. This strategic pivot, driven by the convergence of advanced technology and

A significant portion of business-to-business purchasing decisions is rapidly shifting from human procurement officers to autonomous software agents operating silently within enterprise systems. This transition marks the dawn of "agentic commerce," a new paradigm where machines discover, negotiate,

The digital architecture that once powered enterprise marketing is now the primary bottleneck preventing it from evolving, creating a hidden drag on innovation and customer insight. For many organizations, the foundational code supporting their digital analytics has become a complex web of

In the rapidly evolving CPG landscape, few voices offer as much clarity on the intersection of technology and business strategy as Zainab Hussain. An e-commerce strategist with a deep background in customer engagement and operations, she has a unique vantage point on how companies are navigating