Automation

The digital architecture that once powered enterprise marketing is now the primary bottleneck preventing it from evolving, creating a hidden drag on innovation and customer insight. For many organizations, the foundational code supporting their digital analytics has become a complex web of

In the rapidly evolving CPG landscape, few voices offer as much clarity on the intersection of technology and business strategy as Zainab Hussain. An e-commerce strategist with a deep background in customer engagement and operations, she has a unique vantage point on how companies are navigating

A Widening Chasm Between Technological Promise and Customer Reality While businesses have championed artificial intelligence as the definitive solution for superior customer service, promising unparalleled efficiency and instant responses, a starkly different reality has emerged for consumers. A

A New Era of Commerce Demands a New Paradigm of Security The world of online shopping is on the cusp of a revolutionary transformation. Driven by advancements in artificial intelligence, a new model known as "agentic commerce" is emerging, where autonomous AI agents will soon manage everything from

The Great Decoupling: When Brand Speed and Culture Diverge In today's digital landscape, culture moves at the speed of a swipe, with micro-trends on platforms like TikTok and Reddit emerging, peaking, and fading in a matter of days, sometimes hours. For brands, especially in the consumer packaged

Introduction Is FIXYR the Future of Automated Support The relentless demand for instant, accurate customer support has pushed businesses to a critical crossroads where automation must coexist with uncompromising data security. This review aims to determine if Fobi's FIXYR Agentic AI platform is a