Automation

The digital marketplace is rapidly evolving into a complex ecosystem where automated agents, acting on behalf of human users to compare prices and book services, are becoming as common as traditional web browsers. This surge in "agentic commerce" presents a significant challenge for online

As agentic AI moves from a futuristic concept to a practical tool, retailers are in a race to integrate these intelligent systems into their core operations. To unpack this transformation, we sat down with Zainab Hussain, an e-commerce strategist specializing in customer engagement and operations.

From Buzzword to Business Imperative: Understanding the New Logistics Landscape The global supply chain, once a predictable, behind-the-scenes function, has been thrust into the spotlight by unprecedented volatility, and in response, a powerful transformation is underway: the digital logistics

The chasm between a company's professed appreciation for its customer base and the stark reality of its service infrastructure has grown into an almost unbridgeable divide. Corporations spend billions on marketing campaigns designed to foster a sense of connection and loyalty, yet they

The New E-commerce Playbook: How Precision Replaced Promotion in 2025 The United States e-commerce sector posted a historic 147% surge in order volumes during 2025, a figure that suggests widespread prosperity but conceals a far more complex and stratified reality. This staggering expansion was not

In the rapidly evolving landscape of customer experience, the fusion of advanced AI with human-centric service is no longer a futuristic concept but a present-day imperative. We're joined by Zainab Hussain, an e-commerce strategist with deep expertise in customer engagement and operations