Imagine a world where a consumer packaged goods company negotiates pricing, manages inventory, and personalizes consumer interactions without a single human touchpoint—all in real time. This isn't a distant dream but the reality of agentic commerce, powered by artificial intelligence agents that
What if a single misplaced item on a store shelf could silently drain thousands of dollars from a brand’s revenue each day? This hidden threat looms large for consumer packaged goods (CPG) companies, where even minor in-store missteps can spiral into major losses. In a fiercely competitive retail
As we dive into the explosive growth of ecommerce during Cyber Monday 2025, I’m thrilled to sit down with Zainab Hussain, a seasoned e-commerce strategist with a deep understanding of customer engagement and operations management. With years of experience guiding retailers through the digital
The Week When Every Minute Costs Millions—and One Misstep Loses a Customer In peak week, ecommerce leaders described a minute as both a profit engine and a trap, because when online spend surges to roughly $15.8 million per minute, a single stumble can push 32% of shoppers to switch brands without
Market Context and Purpose Holiday shopping has been collapsing into a single workflow where discovery, validation, and payment happen in one place, and that shift has become the defining feature of the current season. A nationally representative survey of 1,145 U.S. consumers ages 18 to 80+ shows
Zainab Hussain has spent years stitching together the hard edges of retail operations with the softer art of customer engagement. As an e-commerce strategist, she’s helped brands navigate omnichannel rollouts, payment innovation, and the messy reality of in-store change management. In this
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