Cresta, a prominent AI platform for contact centers, has now become available on the Google Cloud Marketplace. This new development provides organizations with greater flexibility and cloud deployment options using Google Cloud. The initiative aims to simplify the procurement process for enterprises seeking AI tools for their contact centers, making discovery and acquisition more accessible. Recently, Cresta introduced innovations like the Cresta AI Agent and Cresta AI Analyst.
Cresta’s AI technology integrates with human intelligence to uncover insights, automate communications, and enhance team productivity. Major companies, such as Cox Communications, Carmax, and Porsche, leverage Cresta to save time and costs, enhance customer interactions, and expedite revenue growth. With Cresta now available on Google Cloud Marketplace, businesses can accelerate their AI transformation through multi-cloud deployment options.
Key benefits include easy access and streamlined procurement, allowing customers to quickly find, evaluate, and purchase Cresta’s AI solutions. This simplifies the buying process through established vendor relationships. Additionally, cloud deployment enhances scalability and flexibility, enabling customized AI tool deployment for specific contact center needs while leveraging existing infrastructure. Financial flexibility is achieved through unified billing, utilizing committed investments and simplifying expense tracking and management, thereby reducing initial costs. Moreover, Cresta meets stringent security and compliance standards, being the first contact center AI provider to achieve ISO/IEC 42001 certification, ensuring reliability and compatibility with Google Cloud services.
Lukasz Szostak, VP of Partnerships at Cresta, emphasized democratizing access to next-generation AI for contact centers and streamlining procurement. Dai Vu, Managing Director at Google Cloud, noted that Cresta’s presence on Google Cloud Marketplace helps customers deploy, manage, and expand contact center solutions on a secure global infrastructure.
In summary, Cresta’s integration into Google Cloud Marketplace promises to enhance productivity, customer experience, and revenue growth for enterprise customers in contact center operations, facilitating their AI transformation journey.
