In a world where AI is rapidly changing how we discover and buy products, the traditional click-based metrics that have underpinned affiliate marketing for years are becoming obsolete. To make sense of this new "machine-mediated" market, we sat down with e-commerce strategist Zainab Hussain. She
The challenge of navigating the sheer volume of data in today's digital marketplace has forced a reckoning within the commerce and marketing sectors, prompting the evolution of a new hybrid agency model. The emergence of AI-driven retail agencies represents a significant advancement, integrating
The modern e-commerce landscape is built upon a promise of convenience, but for retailers, the very policy that attracts customers—free and easy returns—has quietly metastasized into a multi-billion-dollar operational crisis. This system, designed to foster trust and encourage purchases, often
In a city long celebrated as the world's factory, a new revolution is unfolding not on the assembly line but on the sales floor, shattering the traditional storefront window and replacing it with an interactive portal where consumers step directly into the future of technology. Retail spaces are
As a former Partner at McKinsey who has guided Fortune 100 companies through complex AI transformations, Mina Alaghband has seen firsthand where ambitious AI initiatives succeed and where they falter. Now, as the first Chief Customer Officer at WRITER, an agentic AI platform for the enterprise, she
A wave of digital ambition is sweeping across the Middle East, with enterprises pouring unprecedented resources into artificial intelligence; however, a perplexing gap separates this massive investment from demonstrable business results. This disconnect highlights a pivotal moment for the region’s
