A Surge in Optimism Marketers Signal Aggressive Digital Investment for the Future A wave of confidence is sweeping through the marketing industry as leaders gear up for 2026, armed with increased budgets and a clear mandate for digital growth. A recent research report reveals a striking level of
In the high-stakes world of creator marketing where brands invest billions annually, a pervasive uncertainty has long clouded the true return on investment, leaving many to wonder if their strategies are based more on hope than on data. Creator marketing company Fohr is addressing this critical
In the highly competitive promotional products market, the unseen friction of manual data entry has long been the silent inhibitor of growth, costing companies thousands of labor-intensive hours for every new catalog launch. This operational bottleneck, centered on preparing products for online
In the fiercely competitive consumer goods arena, where market dynamics shift almost instantly, relying on outdated and manual data management practices is a direct path to obsolescence. The strategic imperative for modern brands has fundamentally evolved toward building a unified, automated data
I’m thrilled to sit down with Zainab Hussain, a renowned e-commerce strategist with a deep background in customer engagement and operations management. With years of experience helping brands navigate the ever-evolving digital shopping landscape, Zainab has a unique perspective on how AI-driven
In a retail landscape marked by fluctuating sales and rapid technological shifts, understanding the strategies that separate the leaders from the laggards is more critical than ever. We sat down with e-commerce strategist Zainab Hussain to dissect the latest earnings reports from top retailers. Our
