In the world of B2B marketing, the pressure to prove ROI has never been more intense. Yet, many teams find themselves trapped in a cycle of activity that feels productive but fails to impact the bottom line. To cut through this "marketing data mirage," we sat down with Zainab Hussain, an e-commerce
The relentless pursuit of content velocity has led many brands to embrace generative AI without fully considering the profound reputational risks at stake, creating a new and urgent credibility crisis. As organizations flood digital channels with automated articles, reports, and social media
Our guest today, Zainab Hussain, is an e-commerce strategist who has built a career on transforming how brands approach growth. With a track record of driving significant revenue by challenging conventional wisdom, she now focuses on one of the most overlooked and powerful levers in the digital
With agentic AI poised to redefine the landscape of retail, we sat down with Zainab Hussain, a leading e-commerce strategist, to discuss the groundbreaking innovations behind DaVinci Commerce. Fresh off its recognition as a Top 50 NRF Innovation for 2026, the platform is making waves by tackling
Navigating the intricate and often volatile landscape of global procurement has become a significant hurdle for businesses aiming for resilience and efficiency, prompting a demand for more intelligent and adaptive technological solutions. In a direct response to these modern challenges, Coupa
The evolution of artificial intelligence has reached a critical inflection point, transitioning from sophisticated information processors to autonomous economic actors capable of independently executing complex commercial transactions on a global scale. This transformation from passive assistant to
