In the business world of 2025, where customer engagement is the ultimate determinant of success, marketers are increasingly turning to hyper-personalization to meet consumer expectations. This approach transcends traditional personalization by employing advanced techniques to customize experiences
In the rapidly evolving world of AI-driven customer experience, Decagon has emerged as a significant player within a remarkably short time. Today, we're excited to explore the journey and insights of Decagon. We have with us Zainab Hussain, an esteemed e-commerce strategist. She offers a wealth of
Navigating the Maze of Fashion Choices in the Digital Age Amidst the bustling aisles of clothing stores and the infinite scroll of online shops, consumers face an unprecedented array of fashion choices that has transformed shopping into a daunting task of decision-making. With countless options
In a digital age where content reigns supreme, Newell Brands has revolutionized its approach to content creation by harnessing the power of generative AI, marking a transformative turn in its marketing strategies. Boasting a diverse portfolio—including household names like Sharpie, Rubbermaid,
In a world increasingly dominated by digital transactions, the UK economy faces a staggering challenge. Fraudulent activities now cost the nation over £219 billion annually, leaving customers vulnerable in an era where data security is paramount. This dire statistic raises a critical question for
In the rapidly evolving world of ecommerce, brands are constantly seeking innovative ways to engage consumers, who trust AI tools like ChatGPT and Gemini for shopping decisions. Zainab Hussain, an e-commerce strategist, joins us to shed light on how Pattern's new AI-powered tools are poised to
