Big Data & Analytics

For years, a persistent and costly disconnect has plagued the digital marketing landscape, forcing brands to invest heavily in social media advertising without any clear visibility into how those efforts translate into actual sales on major retail websites. This "data vacuum" between product

The path from a consumer's first glimpse of a compelling brand story to the final click of a purchase button has become a labyrinth of fragmented experiences and missed opportunities, a challenge that has prompted a significant industry realignment. In a decisive move to bridge this divide, Omnicom

The most significant retail transaction of the day just occurred, and the customer never once opened a browser, clicked on an ad, or visited a single online store. This is not a futuristic projection; it is the commercial reality of 2026, where conversational artificial intelligence has

Today we're joined by Zainab Hussain, an e-commerce strategist who has been closely tracking the growing friction between major tech platforms and independent retailers. In our conversation, we will explore the disruptive impact of Amazon's new AI initiative, known as Project Starfish. We’ll delve

The Unseen Barrier: Consumer Trust in the Age of AI Retail The integration of artificial intelligence into the retail landscape promises a future of unparalleled convenience and personalization. From predictive shopping lists to automated checkout, the technology is poised to redefine how we buy.

A dangerous illusion persists within the modern boardroom, where executive confidence in customer loyalty starkly contrasts with the reality of consumer sentiment, creating a staggering 50% perception gap. This chasm is not a minor discrepancy but a critical business vulnerability, amplified by the