The Dawn of the AI-Driven Sales Funnel A quiet but seismic revolution is underway in the business-to-business sales world, fundamentally reordering the initial steps of the buyer’s journey around artificial intelligence. The traditional methods of initiating a sales conversation, from cold outreach
The promise of artificial intelligence transforming the consumer packaged goods sector remains largely unfulfilled, with billions invested in pilot programs that seldom translate into tangible financial gains. Despite this widespread investment, most CPG companies struggle to scale these initial
A Digital Awakening: P&G's Response to Stalling Growth In the wake of a soft second quarter for its fiscal year 2026, consumer goods titan Procter & Gamble is initiating a major strategic pivot, sharpening its focus on e-commerce, digital content, and artificial intelligence to reignite sales
With an extensive background in customer engagement and operations management, e-commerce strategist Zainab Hussain offers a unique perspective on the evolving digital landscape of high-end retail. Today, we delve into Brunello Cucinelli's ambitious new AI-powered platform, Callimacus, a project
The rapid evolution of artificial intelligence from a back-office tool into a primary consumer interface is compelling businesses to rethink their entire digital strategy from the ground up. Agentic Commerce Platforms represent a significant advancement in the digital commerce sector. This review
The digital marketplace is rapidly evolving into a complex ecosystem where automated agents, acting on behalf of human users to compare prices and book services, are becoming as common as traditional web browsers. This surge in "agentic commerce" presents a significant challenge for online
