In a marketplace where brands jostle for attention, the question arises: How can a well-established cereal brand like Special K carve out a dominant position against escalating private label competition? The answer lies in the unexpected power of artificial intelligence (AI) to decode consumer
Short introduction Retail expert Zainab Hussain is an e-commerce strategist with extensive experience in customer engagement and operations management. In this interview, she delves into the groundbreaking collaboration between Les Mains Bleues and Li & Fung, shedding light on the innovative Trend
Cresta, a prominent AI platform for contact centers, has now become available on the Google Cloud Marketplace. This new development provides organizations with greater flexibility and cloud deployment options using Google Cloud. The initiative aims to simplify the procurement process for
Mars is enhancing its centralized AI platform, initially launched as a minimum viable product for approximately 200 associates in Q4. The initiative aims to standardize AI tools, processes, and infrastructure to minimize risks and increase efficiency. Kaarthikeyan Subramaniam, Director of Digital
In a groundbreaking development aimed at enhancing the retail experience for visually impaired shoppers, Britannia Industries, in collaboration with WPP and supported by Google Cloud's AI technology, has debuted Britannia A-Eye to provide a transformative shopping assistant experience. Leveraging
The phenomenon of online shopping has exploded, leading to an unprecedented increase in the volume of product returns. Industry estimates indicate that retail returns are expected to reach an astounding $1 trillion by the end of this year. While this surge in returns presents operational and
