Imagine a holiday shopping season where the digital rush over a single weekend rivals the frenzy of Black Friday itself, with billions of dollars changing hands through clicks and taps. In 2025, Cyber Weekend—the post-Thanksgiving Saturday and Sunday—achieved just that, matching Black Friday’s
For years, marketers hunting verified small‑business decision‑makers poured money into broad proxies while cookies eroded, device graphs splintered, and the gap between exposure and outcomes widened beyond tolerance. That tension set the stage for a market pivot: Intuit’s SMB MediaLabs audiences
Shoppers tapped and scrolled their way to a record Thanksgiving haul even as overall growth cooled, and the story behind the numbers reveals a market where mobile dominance and AI guidance rewrote playbooks long before the evening rush arrived. This roundup brings together the strongest reads from
I’m joined by Zainab Hussain, an ecommerce strategist with deep experience in customer engagement and operations management. Zainab has guided retailers through chaotic peak seasons and calm ones, and she reads both dashboards and shopper intent with equal fluency. In this conversation, we explore
In a rapidly evolving digital landscape where e-commerce and media are becoming increasingly intertwined, a groundbreaking collaboration has emerged that promises to reshape the marketing ecosystem in Taiwan. TNL Mediagene, a Tokyo-based digital media and data group listed on Nasdaq, has forged a
In an era where consumer expectations for speed and convenience are skyrocketing, Gopuff stands out as a frontrunner in the instant commerce sector with its recent announcement of a staggering $250 million funding round led by Eldridge Industries and Valor Equity Partners. This significant
