Customer Analytics

How Does Forethought Transform CX via AWS Marketplace?
Customer Engagement How Does Forethought Transform CX via AWS Marketplace?

I'm thrilled to sit down with Zainab Hussain, a seasoned e-commerce strategist and retail expert with a deep background in customer engagement and operations management. With years of experience helping businesses enhance their customer experiences through innovative technology, Zainab offers

UK Retail Footfall Rises in July with Event-Driven Boost
Tech & Innovation UK Retail Footfall Rises in July with Event-Driven Boost

Market Snapshot: Unpacking July's Retail Revival In a retail landscape still navigating economic headwinds, July has emerged as a beacon of cautious optimism for UK retailers, with footfall data revealing a subtle yet significant uptick in shopper activity. A modest 0.5% year-on-year increase

Connected TV Advertising – Review
Customer Engagement Connected TV Advertising – Review

Imagine a world where every advertisement on your streaming device feels tailored just for you, driving not just awareness but actual purchases with a single click, as Connected TV (CTV) advertising has turned this vision into reality. This innovative approach is revolutionizing how brands connect

Kustomer Secures $30M to Revolutionize AI-Native CX
Customer Engagement Kustomer Secures $30M to Revolutionize AI-Native CX

In an era where customer expectations are at an all-time high, with 73% of consumers demanding personalized and instantaneous support across digital channels, the customer experience (CX) landscape is undergoing a profound transformation. This market analysis dives into the recent $30 million

AI Transforms Malaysian Shopping Trends in Adyen Report 2025
Tech & Innovation AI Transforms Malaysian Shopping Trends in Adyen Report 2025

Welcome to an insightful conversation with Zainab Hussain, a renowned e-commerce strategist with deep expertise in customer engagement and operations management. With years of experience in retail technology, Zainab has a unique perspective on how digital tools and consumer behaviors are shaping

MySize Unveils NaizGPT: AI Revolution in Retail Analytics
Tech & Innovation MySize Unveils NaizGPT: AI Revolution in Retail Analytics

What if retail data could speak directly to teams, answering questions as easily as a colleague might? In 2025, the retail industry faces mounting challenges with high return rates and sizing issues costing billions annually, and MySize Inc., a NASDAQ-listed leader in AI-powered solutions, has

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