Customer Analytics

The retail landscape is saturated with captivating technology, where augmented reality mirrors and automated checkout systems promise a seamless and futuristic shopping journey. While these innovations generate considerable buzz and create a modern veneer, they mask a deeper, more pressing reality

The long-held vision of a perfectly synchronized omnichannel retail experience, where every customer interaction flows seamlessly from one channel to the next, often disintegrates into operational chaos and customer frustration when put to the test of scale. As retailers expand their digital

As direct-to-consumer (DTC) models reshape industries, the outdoor goods sector finds itself at a pivotal moment. We sat down with Zainab Hussain, a leading e-commerce strategist with deep expertise in customer engagement and operations, to dissect the challenges and opportunities facing outdoor

A seemingly conventional electronics distributor recently reported financial results that would make a high-flying software company envious, signaling a profound shift rippling through the technology supply chain. Arrow Electronics, a name long associated with the nuts and bolts of the tech world,

The immense volume of unstructured customer feedback generated daily has long represented both a critical resource and an overwhelming challenge for businesses seeking to understand their audience. The application of AI-Powered Sentiment Analysis in customer feedback tools represents a significant

Despite the proliferation of digital communication channels designed for instant gratification and self-service, the traditional phone call steadfastly remains a critical touchpoint in the modern customer experience. When automated systems fail and digital interactions fall short, customers