Customer Analytics

AI Favors Organic Content Over Paid Ads in Retail
Tech & Innovation AI Favors Organic Content Over Paid Ads in Retail

The Dawn of a New Retail Battleground AI Visibility A fundamental shift is underway in digital retail, quietly rerouting the paths consumers take to discover and purchase products. A recent analysis of AI's role in commerce reveals that the ascendance of generative AI has created a new battleground

CFY Hires Stitch Fix Vet to Lead Personalized Commerce
Customer Engagement CFY Hires Stitch Fix Vet to Lead Personalized Commerce

A Strategic Move to Redefine Retail Personalization In a significant move poised to reshape the e-commerce landscape, AI-powered purchase intent platform Curated For You (CFY) has announced the appointment of Brad Klingenberg as its new Chief Technology Officer. Klingenberg, who previously served

Is Agentic AI the Future of Enterprise Analytics?
Customer Engagement Is Agentic AI the Future of Enterprise Analytics?

The modern enterprise is drowning in a sea of data, yet starved for the actionable insights needed to navigate increasingly competitive digital waters. For years, the dashboard has been the primary tool for business intelligence, offering a retrospective view of performance. However, a fundamental

What Does the iQor-OP360 Merger Mean for CX?
Customer Engagement What Does the iQor-OP360 Merger Mean for CX?

A Seismic Shift in the Global Customer Experience Landscape The customer experience sector has just witnessed a landmark consolidation that redefines the competitive landscape. iQor CXBPO™, a global titan in managed services and technology, has officially acquired OP360, a rapidly growing and

Protecting Employees Is the New Customer Service
Customer Engagement Protecting Employees Is the New Customer Service

Today, we're joined by Zainab Hussain, an e-commerce strategist whose work in customer engagement and operations management gives her a unique perspective on one of the most persistent—and outdated—adages in business. We're moving beyond the simple idea that the customer is always right to explore

E-Commerce Faces New AI-Driven Privacy Threats
Tech & Innovation E-Commerce Faces New AI-Driven Privacy Threats

The seamless convenience of adding an item to a digital cart and having it arrive at your doorstep masks a complex and increasingly perilous digital ecosystem where consumer data has become the ultimate prize. As artificial intelligence integrates deeper into the fabric of online retail, it is

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