Customer Analytics

In an era where digital interactions have become the default, the chasm between technological convenience and genuine human connection has often felt vast, leaving customers feeling isolated and misunderstood during their most critical online journeys. The challenge for the past quarter-century has

From Hype to Impact iQor Redefines CX Analytics with New AI Platform In an industry saturated with AI theory, business process outsourcing leader iQor is focusing on tangible results with its new tool, AnalystGPT. Designed to transform how businesses extract value from customer interactions, its

In a retail landscape marked by fluctuating sales and rapid technological shifts, understanding the strategies that separate the leaders from the laggards is more critical than ever. We sat down with e-commerce strategist Zainab Hussain to dissect the latest earnings reports from top retailers. Our

Imagine a world where accessing personalized offers from your favorite retailer is as effortless as unlocking your smartphone with just a glance, yet still meets the strictest compliance standards of regulated industries. This isn’t a far-off dream but a reality brought to life by a groundbreaking

What happens when a casual scroll turns into a shopping spree? On Black Friday, social media platforms like Instagram and TikTok became more than just entertainment hubs—they transformed into powerhouse marketplaces with a jaw-dropping 152% surge in sales compared to the previous year. This isn’t

As we dive into the rapidly evolving world of Connected TV (CTV) and performance marketing, I’m thrilled to sit down with Zainab Hussain, an e-commerce strategist with deep expertise in customer engagement and operations management. With a finger on the pulse of retail trends and ad tech