Customer Analytics

Long recognized as the go-to tool for email newsletters, Intuit Mailchimp is now making a definitive move to redefine its identity in the highly competitive e-commerce landscape. With the recent announcement of a major product update featuring a suite of advanced, data-driven capabilities, the

The B2B technology landscape is littered with the digital ghosts of ambitious platforms and complex systems purchased to solve problems that were not yet fully understood, a testament to the persistent belief that sophisticated technology is the ultimate key to scalable growth. In the pursuit of a

In a world increasingly defined by division and skepticism, building genuine customer trust has become the most critical—and most challenging—task for any brand. We’re sitting down with a leading e-commerce strategist and expert in customer engagement who has spent her career dissecting the

The seemingly simple act of adding an item to an online cart is undergoing a seismic shift, powered by an invisible force that anticipates needs before they are even spoken. In the fiercely competitive arena of digital retail, a new standard for customer engagement is rapidly emerging, moving

The modern retail battlefield is no longer won by simply understanding what customers bought yesterday but by accurately forecasting what they will desire tomorrow, a strategic pivot that is reshaping the entire industry. This evolution from retrospective reporting to forward-looking, actionable

The relentless pursuit of understanding consumer intent has pushed retailers beyond simple historical data, leading to the rise of sophisticated intelligence engines designed not just to report the past but to script the future. Predictive Audience Intelligence represents this significant