Customer Analytics

Marketing Evolution Shifts to AI Infrastructure With New Funding
Customer Engagement Marketing Evolution Shifts to AI Infrastructure With New Funding

As the marketing industry races to harness the transformative power of artificial intelligence, many enterprises find themselves stalled by a fundamental, yet often overlooked, challenge: the lack of a coherent and reliable data infrastructure. The promise of AI-driven personalization, predictive

How Do You Balance AI Efficiency and Empathy?
Customer Engagement How Do You Balance AI Efficiency and Empathy?

A customer’s flight has just been canceled amidst a storm of airport chaos, another finds a mysterious charge on their bank statement, and a third waits anxiously for a package that has vanished from the tracking system. When these individuals reach for a lifeline, they increasingly connect not

How Can 7 Blocks Perfect Your Mobile Experience?
Customer Engagement How Can 7 Blocks Perfect Your Mobile Experience?

In an era where nearly every brand is vying for the limited real estate on a consumer's home screen, the line between a genuinely helpful mobile interaction and an intrusive digital annoyance has become perilously thin. The push for personalization, intended to create connection, too often results

The Top Tools for Scaling Customer Support
Customer Engagement The Top Tools for Scaling Customer Support

As a business achieves success and its customer base expands, the customer support department often finds itself at a precarious tipping point where the volume of inquiries threatens to overwhelm the team's capacity to deliver timely and high-quality service. The conventional response of linearly

How Is Cimulate Revolutionizing Digital Commerce with AI?
Tech & Innovation How Is Cimulate Revolutionizing Digital Commerce with AI?

I’m thrilled to sit down with Zainab Hussain, a renowned e-commerce strategist with a deep background in customer engagement and operations management. With years of experience helping brands navigate the ever-evolving digital shopping landscape, Zainab has a unique perspective on how AI-driven

Can Shoppertainment Cure Traveler Disinterest?
E-Commerce Can Shoppertainment Cure Traveler Disinterest?

Travel hubs worldwide have transformed into sprawling retail destinations, dedicating up to 70 percent of their non-aeronautical space to commerce, yet for the millions who pass through them, shopping often remains a peripheral activity rather than a primary engagement. This vast, transient

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