Customer Analytics

Companies often lose thousands of dollars in productivity while trying to bridge the gap between purchasing a complex marketing tool and actually seeing a measurable return on their investment. This review examines whether ActiveCampaign’s autonomous features truly justify the significant

A chief executive recently recounted a familiar story of ambition meeting reality. After investing $2.5 million in a comprehensive "customer transformation" initiative—complete with a new CRM system, journey mapping workshops, and extensive employee training—the results were deeply underwhelming.

The familiar rhythm of the weekend sale circular is being replaced by the silent, sophisticated hum of artificial intelligence assistants working tirelessly on behalf of consumers to secure the best possible value. This fundamental shift signals a new era in commerce, where the battle for customer

The final step of an online purchase has long been a precarious balancing act between securing a sale and the temptation to present one last, potentially disruptive, offer. The use of artificial intelligence in the e-commerce checkout, or "Transaction Moment™," represents a significant advancement

The modern online shopper's desire for lightning-fast delivery and a clear conscience about environmental impact has created a logistical puzzle that many retailers are still struggling to solve. In response to this challenge, a powerful alliance between global logistics leader DHL and premium home

A New Alliance for a New Era of UK Advertising A landmark partnership is set to reshape the data-driven advertising landscape in the United Kingdom as programmatic platform StackAdapt and global data leader Experian join forces. Extending a successful collaboration from North America, this