Customer Analytics

In a world where companies are pouring more money than ever into customer experience, satisfaction is plummeting. It's a paradox that has left many leaders scratching their heads. To make sense of this disconnect, we're speaking with Zainab Hussain, an e-commerce strategist who has built her career

The relentless hum of investment capital flowing into artificial intelligence has become the defining soundtrack of the modern economy, promising a future of unparalleled efficiency and innovation. Every major technological shift, however, follows a predictable arc: a period of euphoric discovery,

In a retail landscape transformed by economic shifts and evolving consumer habits, the role of artificial intelligence has moved from a novel curiosity to a cornerstone of modern ecommerce. To understand the currents shaping 2026, we sat down with Zainab Hussain, an e-commerce strategist with deep

The annual holiday shopping frenzy routinely exposes the fragile foundations of eCommerce customer service, yet the most potent solution for reinforcing these systems remains perplexingly underutilized. As brands navigate an increasingly complex landscape, the gap between the known potential of

In today's fiercely competitive retail landscape, the final few seconds before a purchase are a critical battleground. Our guest, Zainab Hussain, is a leading e-commerce strategist who has mastered the art and science of turning packaging from a simple container into a brand's most powerful sales

The enduring challenge for modern advertisers has been the difficulty of connecting the vast amount of data gathered from online consumer behavior with the final, decisive moments that occur within the walls of a physical store. Surfside, an omnichannel advertising and retail media platform, is