Customer Analytics

Welcome to an insightful conversation with Zainab Hussain, a seasoned e-commerce strategist with extensive experience in customer engagement and operations management. With a proven track record of driving success in the ever-evolving retail landscape, Zainab offers a unique perspective on how

In a rapidly evolving market where Indian retail is projected to reach a staggering USD 2 trillion by 2030, the question of how innovation can drive this growth took center stage at a landmark event in Mumbai, held on February 27–28 at the Bombay Exhibition Centre. The Retail Leadership Summit 2025

What happens when a brand spends millions on dazzling digital campaigns, only to lose customers over a late delivery or a damaged package? In 2025, with U.S. online retail soaring toward a projected $1.6 trillion by 2027, the stakes for meeting customer expectations have never been higher, and many

In the rapidly evolving landscape of marketing technology, where data fragmentation and inefficiency often hinder progress, a new benchmark has emerged to spotlight innovators tackling these challenges head-on. Snowflake’s Modern Marketing Data Stack 2026 report, a highly regarded industry

In an era where customer expectations soar higher than ever, with studies showing that over 70% of consumers demand personalized experiences, Sprinklr stands at the forefront of transforming how businesses connect with their audiences through innovative technology. This leading unified customer

Overview of Black Friday and Cyber Monday In a striking display of consumer resilience, U.S. shoppers are gearing up to spend a staggering $80 billion during the Black Friday and Cyber Monday (BFCM) sales events, marking the unofficial start of the holiday shopping season. These annual retail