Customer Analytics

Is AI Shopping Transforming Consumer Habits in 2025?
Tech & Innovation Is AI Shopping Transforming Consumer Habits in 2025?

The advent of artificial intelligence in the realm of online shopping is challenging longstanding consumer behaviors, sparking discussions on its potential to reshape the retail landscape. Artificial intelligence, once a futuristic concept, is now increasingly integrated into e-commerce platforms,

Conversational AI Innovations – Review
Tech & Innovation Conversational AI Innovations – Review

In today's fast-paced digital world, technology is advancing rapidly, with conversational artificial intelligence (AI) being one of the most transformative areas of innovation. This review delves into the significant developments in this sector, exploring the technology's evolution, key features,

How Will Price Sensitivity Shape Back-to-School Shopping in 2025?
Customer Engagement How Will Price Sensitivity Shape Back-to-School Shopping in 2025?

The back-to-school shopping season has become the second-largest shopping event of the year. Economic uncertainties like tariffs, inflation, and rising living costs contribute to an environment where price sensitivity is the central focus for parents planning their purchases. Publicis Groupe's

AI Revolutionizes Contact Center Queue Management
Customer Engagement AI Revolutionizes Contact Center Queue Management

In today's interconnected world, contact centers are the frontline of customer service, constantly adapting to innovative methods for management and efficiency. Our guest, Zainab Hussain, is a seasoned e-commerce strategist with an impressive background in customer engagement and operations

Walmart de México Embraces E-commerce to Offset Inflation
Tech & Innovation Walmart de México Embraces E-commerce to Offset Inflation

The Latin American retail industry stands at a crossroads as inflation challenges economic stability across the region. In this vibrant and dynamic sector, Latin American businesses have adapted to changes in consumer expectations and behavior, spurred by technological advancements and shifts in

How Can Nudges Transform Consumer Behavior and Decision-Making?
Customer Engagement How Can Nudges Transform Consumer Behavior and Decision-Making?

In today's fast-paced world, businesses and policymakers are constantly seeking innovative ways to influence consumer behavior. One effective method is the use of nudges, a concept that has roots in behavioral science. Nudges are subtle prompts or cues designed to encourage desired actions without

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