Customer Analytics

Today we're joined by Zainab Hussain, an e-commerce strategist who has been closely tracking the growing friction between major tech platforms and independent retailers. In our conversation, we will explore the disruptive impact of Amazon's new AI initiative, known as Project Starfish. We’ll delve

A dangerous illusion persists within the modern boardroom, where executive confidence in customer loyalty starkly contrasts with the reality of consumer sentiment, creating a staggering 50% perception gap. This chasm is not a minor discrepancy but a critical business vulnerability, amplified by the

As the automotive industry accelerates its shift to digital-first retail, a dealership’s website has become its most critical asset. We're joined by Zainab Hussain, an e-commerce strategist and retail expert with deep experience in customer engagement. She’s here to unpack the essential website

The Dawn of a New Competitive Era in Holiday Retail The annual holiday shopping season has long served as the ultimate proving ground for e-commerce, a high-stakes period where fortunes are made or lost based on a brand's ability to capture consumer attention. However, the 2025 Black Friday Cyber

In the chaotic world of holiday marketing, where inboxes are flooded and customer fatigue is at an all-time high, some brands manage to rise above the noise. They don’t shout the loudest; they connect the deepest. We sat down with Zainab Hussain, an e-commerce strategist who specializes in customer

The true measure of an organization's competence is not found in its glossy marketing or five-star online ratings, but in how it navigates the unexpected friction of a minor, non-standard customer issue. For one family in the United Kingdom, a simple two-day energy charge of just £27 became the