The retail sector is undergoing a seismic shift driven by advances in technology and the increasing adoption of data-driven decision-making tools that have become vital components in modern retail strategies. Currently valued at USD 7.2 billion in 2022, the global Retail Analytics Market is
In an era where convenience and efficiency drive consumer decisions, OneTap Loyalty stands as a beacon of innovation in the retail sector. Developed by Carly Neubauer and Jodie Wilson from Elevate Loyalty, this Australian technology redefines traditional loyalty programs by seamlessly integrating
The rapidly evolving landscape of marketing and retail demands innovative solutions and foresight. At the forefront of this transformation at AB InBev is Karthik Mallapragada Gurunadha, whose tenure has marked significant strides in the realm of data-driven marketing and retail analytics. Karthik’s
The landscape of grocery shopping is undergoing a significant transformation. With the rise of online platforms, traditional grocery stores face the challenge of integrating digital conveniences while preserving the unique in-store experiences that keep customers coming back. This article explores
When you think about what's driving the losses in the retail industry, your mind might jump to bad marketing strategies, stiff competition, or perhaps inefficient supply chain practices. However, an often-overlooked culprit lurks in the background: dirty data. Nicola Kinsella's insightful
In the rapidly evolving retail landscape of India, traditional retail stores, particularly local kirana shops, have been struggling to compete with the growing dominance of large e-commerce platforms. The introduction of the proposed Digital Competition Bill aims to address these challenges by
