Big Data & Analytics

How Can Unified Data Strategies Drive CPG Growth?
Tech & Innovation How Can Unified Data Strategies Drive CPG Growth?

In the fast-evolving landscape of consumer packaged goods (CPG), navigating market challenges while steering towards sustainable growth can seem daunting. Today, we have Zainab Hussain, an expert in e-commerce strategy, to shed light on how CPG brands can overcome these hurdles. With her experience

Walmart Integrates AI to Enhance Shopping Experience
Tech & Innovation Walmart Integrates AI to Enhance Shopping Experience

The retail landscape is undergoing a significant transformation with the integration of artificial intelligence (AI) technologies, and Walmart stands at the forefront of this evolution. Known for pioneering cost-effective shopping experiences, Walmart now leverages advanced AI systems to automate

AI-Powered Consumer Intelligence – Review
Tech & Innovation AI-Powered Consumer Intelligence – Review

The retail industry finds itself on the precipice of significant transformation, with artificial intelligence (AI) spearheading this change. In recent years, AI-powered consumer intelligence has started reshaping the landscape of retail and analytics. As we delve into this technological marvel, we

E.l.f. Launches Digital Makeup Tool for Personalized Beauty
Tech & Innovation E.l.f. Launches Digital Makeup Tool for Personalized Beauty

The beauty industry has consistently seen innovations that meet changing consumer preferences and demands. Today, personalization is no longer an added luxury but is essential for engaging consumers effectively. Digital tools, such as E.l.f. Cosmetics' "color e.l.f.nalysis," have

GCC Workshop Boosts E-Commerce Data Skills for Digital Growth
Tech & Innovation GCC Workshop Boosts E-Commerce Data Skills for Digital Growth

Global advances in digital technologies continue to shape economies, and within the Gulf Cooperation Council (GCC) region, such transformations are particularly pronounced. As e-commerce rapidly integrates with global marketplaces, capturing precise data on these interactions has become imperative

AI Revolutionizes Convenience Store Operations and Customer Experience
Tech & Innovation AI Revolutionizes Convenience Store Operations and Customer Experience

The rapid advancement of artificial intelligence (AI) is ushering in a revolutionary era for convenience store operations, fundamentally reshaping processes and enhancing customer experience. As AI becomes more accessible and increasingly affordable, even small operators are leveraging these tools

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