As we dive into the rapidly evolving world of Connected TV (CTV) and performance marketing, I’m thrilled to sit down with Zainab Hussain, an e-commerce strategist with deep expertise in customer engagement and operations management. With a finger on the pulse of retail trends and ad tech
Today, we’re diving into the transformative world of retail planning with Zainab Hussain, an esteemed e-commerce strategist whose deep expertise in customer engagement and operations management has helped countless retailers navigate the complexities of modern inventory challenges. With a
Imagine walking into a store where every shelf seems to know exactly what you need, stocked with the right products at the right time, almost as if it’s reading your mind. This isn’t a far-fetched dream but the reality that consumer packaged goods (CPG) giants like Kellanova are crafting through
Imagine a holiday shopping season where nearly 203 million consumers flood digital storefronts over just five days, spending a staggering $44.2 billion online. This isn’t a futuristic vision—it’s the reality of the Cyber 5 period in the current year, encompassing Thanksgiving, Black Friday, Small
Imagine a world where a consumer packaged goods company negotiates pricing, manages inventory, and personalizes consumer interactions without a single human touchpoint—all in real time. This isn't a distant dream but the reality of agentic commerce, powered by artificial intelligence agents that
What if technology providers could reach buyers across every sales channel with just one integration? In 2025, this vision is becoming reality as AppDirect, a powerhouse in B2B subscription commerce, joins forces with Tackle.io, a leader in cloud go-to-market strategies. This seismic acquisition is
