Big Data & Analytics

How Can AI Drive Better Customer Experience?
Customer Engagement How Can AI Drive Better Customer Experience?

In today's rapidly evolving digital landscape, maintaining an exceptional customer experience (CX) is pivotal for any business. Artificial Intelligence (AI) has emerged as a game changer, offering unprecedented solutions for improving CX. As more organizations strive to incorporate AI into their

Mastering Mid-Sized CPG Challenges Through Innovation and Agility
Customer Engagement Mastering Mid-Sized CPG Challenges Through Innovation and Agility

In today's competitive CPG landscape, navigating the evolving dynamics of consumer goods can be a complex challenge. To shed light on these complexities, we’ve invited Zainab Hussain, an e-commerce strategist with rich experience in customer engagement and operations management. Her insights into

How Can E-Commerce Break Data Barriers for Better Sales?
Tech & Innovation How Can E-Commerce Break Data Barriers for Better Sales?

In the fast-evolving digital marketplace, e-commerce platforms are consistently leaning towards advanced analytics to fine-tune their operations and boost sales performance. As companies collect vast amounts of data about customer behavior, the challenge lies not in the availability of analytics

Wix and ActiveCampaign Unite for Boosted Business Efficiency
Tech & Innovation Wix and ActiveCampaign Unite for Boosted Business Efficiency

In the dynamic realm of e-commerce and digital marketing, integrations that simplify operations while enhancing customer engagement are invaluable. Zainab Hussain, an experienced e-commerce strategist, dives deep into the significance of the recent partnership between Wix and ActiveCampaign. This

Can AI Transform Marketing Decisions with Google Cloud?
Tech & Innovation Can AI Transform Marketing Decisions with Google Cloud?

With extensive experience in e-commerce strategy and customer engagement, Zainab Hussain brings a unique perspective to the evolving intersection of marketing and technology. Today, she sheds light on how Compass Marketing Intelligence is transforming the way businesses leverage their data for

China's Retail Struggles: Major Cities See Sharp Sales Decline
Tech & Innovation China's Retail Struggles: Major Cities See Sharp Sales Decline

In today's interview, we have the privilege of speaking with Zainab Hussain, an esteemed e-commerce strategist with a strong background in customer engagement and operations management. Our discussion will focus on recent developments in China’s retail sector, particularly the significant decline

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