In today's fast-paced digital landscape, marketers are grappling with an overwhelming flood of data—over 2.5 quintillion bytes generated daily, according to recent industry estimates. Yet, despite this deluge, actionable insights remain elusive, leaving teams struggling to justify budgets and prove
Unveiling a Retail Revolution: The Context for Transformation In the ever-shifting landscape of retail in 2025, businesses face unprecedented challenges with supply chain disruptions and evolving consumer expectations reshaping the industry. A staggering statistic from recent industry studies
The Evolving Landscape of Customer Data Infrastructure In an era where data fuels business innovation, imagine a world where enterprises can predict consumer needs in real time while safeguarding privacy—a challenge that customer data infrastructure seeks to address. This industry stands as the
What does it take to steer a growth marketing firm through the ever-shifting tides of data-driven strategies and client expectations? In an industry where precision and innovation are paramount, Power Digital has made a decisive move by naming Samantha Kress as Chief Client Officer, marking a
As the peak shopping season unfolds in 2025, imagine a retailer pouring millions into marketing campaigns across platforms like TikTok, Meta, and YouTube, only to discover that their measurement tools are leading them astray. With Black Friday and Cyber Monday driving unprecedented online traffic,
I'm thrilled to sit down with Zainab Hussain, a seasoned e-commerce strategist with a deep background in customer engagement and operations management within the consumer goods industry. With years of experience steering retail giants through transformative growth, Zainab brings a unique
