As businesses strive to enhance customer experience (CX) in an increasingly competitive landscape, the tools and strategies meant to measure success are coming under intense scrutiny, revealing significant flaws that need urgent attention. Looking ahead to 2026, it’s becoming alarmingly clear that
I'm thrilled to sit down with Zainab Hussain, our esteemed retail expert and e-commerce strategist, who brings a wealth of experience in customer engagement and operations management. Today, we’re diving into the innovative social-first marketing strategies that are reshaping how major consumer
Imagine a world where every online shopping experience feels uniquely tailored, as if a personal stylist or advisor knows exactly what a customer needs before they even realize it themselves. In 2025, this vision is no longer a distant dream but a tangible reality, thanks to the transformative
Artificial Intelligence (AI) holds transformative potential for marketing, promising to revolutionize how brands connect with consumers, yet many companies are struggling to see the expected results from their investments. According to IDC’s Worldwide Artificial Intelligence Spending Guide, the
The Intersection of Global Travel and Local Retail Imagine a small boutique in a quaint European village suddenly receiving orders from halfway across the world, all thanks to a passing traveler who shared their experience on social media. This scenario encapsulates the profound impact global
Setting the Stage for a Loyalty Revolution Imagine a marketplace where customers switch brands at the drop of a hat, driven by a mere dollar difference or a misaligned value, and this has become the stark reality for businesses today as consumer loyalty grows more elusive than ever. With economic
