AI & ML

How Is Mars Transforming with a Standardized AI Platform?
Tech & Innovation How Is Mars Transforming with a Standardized AI Platform?

Mars is enhancing its centralized AI platform, initially launched as a minimum viable product for approximately 200 associates in Q4. The initiative aims to standardize AI tools, processes, and infrastructure to minimize risks and increase efficiency. Kaarthikeyan Subramaniam, Director of Digital

8×8 Launches JourneyIQ for Enhanced Real-Time Customer Journeys
Customer Engagement 8×8 Launches JourneyIQ for Enhanced Real-Time Customer Journeys

8×8, Inc., a recognized leader in integrated customer experience (CX) platforms, announced the launch of 8×8 JourneyIQ, a solution designed to enhance customer interactions. JourneyIQ enables businesses to effectively track, predict, and optimize customer journeys across all channels and t

Shopify Integrates AI Solution to Tackle Returns and Claims Fraud
E-Commerce Shopify Integrates AI Solution to Tackle Returns and Claims Fraud

In the fast-paced world of ecommerce, the issue of returns and claims fraud has become increasingly challenging for retailers. This problem affects not only revenue streams but also complicates operations and customer satisfaction. To address this, Appriss Retail has integrated its fraud prevention

AI Modernization: Essential to Overcome Legacy IT Limitations
Customer Engagement AI Modernization: Essential to Overcome Legacy IT Limitations

How many enterprises are suffering in silence from the weight of outdated technology? It's a question that resonates deeply in today's digital age where innovation is key to survival. With the relentless march of technological advancements, legacy systems have become oppressive barriers

Britannia and Google Launch AI Tool for Visually Impaired Shoppers
Tech & Innovation Britannia and Google Launch AI Tool for Visually Impaired Shoppers

In a groundbreaking development aimed at enhancing the retail experience for visually impaired shoppers, Britannia Industries, in collaboration with WPP and supported by Google Cloud's AI technology, has debuted Britannia A-Eye to provide a transformative shopping assistant experience.

How is AI Transforming Customer Experience Analytics?
Customer Engagement How is AI Transforming Customer Experience Analytics?

The customer experience (CX) analytics landscape is experiencing a significant transformation, driven by the rise of artificial intelligence (AI). AI's sophisticated ability to process complex data, generate valuable insights, and enable actionable strategies is revolutionizing how businesses

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