Our Retail expert, Zainab Hussain, is an e-commerce strategist with experience in customer engagement and operations management. The recent holiday shopping season provided the first real-world test for how artificial intelligence is shaping consumer behavior, and the results are more nuanced than
The coming year represents not merely another step in technological advancement but a critical inflection point where artificial intelligence will cement its role as the central nervous system of the modern enterprise. By 2026, the question for business leaders will no longer be if they should
As the Middle East's contact center sector experiences unprecedented growth, businesses are increasingly grappling with the immense challenge of delivering consistent, high-quality customer experiences across a mosaic of diverse regulatory landscapes and multilingual populations. Stepping into this
A New Era of Commerce Demands a New Paradigm of Security The world of online shopping is on the cusp of a revolutionary transformation. Driven by advancements in artificial intelligence, a new model known as "agentic commerce" is emerging, where autonomous AI agents will soon manage everything from
The familiar sight of an orange apron in a cavernous warehouse aisle now belies the complex digital and logistical nervous system that powers the nation's largest home improvement retailer. In an era where many legacy giants have struggled to bridge the gap between their physical presence and the
In a world where Generative AI is rapidly becoming the consumer's primary co-pilot for shopping, the traditional rules of digital marketing are being rewritten. We sat down with e-commerce strategist and retail expert Zainab Hussain to unpack groundbreaking research on this "machine-mediated
