The digital marketplace is rapidly evolving into a complex ecosystem where automated agents, acting on behalf of human users to compare prices and book services, are becoming as common as traditional web browsers. This surge in "agentic commerce" presents a significant challenge for online
A Strategic Leap into the Future of E-Commerce In a decisive move signaling a major shift in the digital marketplace, PayPal has announced its acquisition of Cymbio, a Tel Aviv-based multi-channel orchestration platform. This acquisition is far more than a simple expansion; it represents a
As agentic AI moves from a futuristic concept to a practical tool, retailers are in a race to integrate these intelligent systems into their core operations. To unpack this transformation, we sat down with Zainab Hussain, an e-commerce strategist specializing in customer engagement and operations.
In the rapidly evolving landscape of customer experience, the fusion of advanced AI with human-centric service is no longer a futuristic concept but a present-day imperative. We're joined by Zainab Hussain, an e-commerce strategist with deep expertise in customer engagement and operations
In a world where AI is rapidly changing how we discover and buy products, the traditional click-based metrics that have underpinned affiliate marketing for years are becoming obsolete. To make sense of this new "machine-mediated" market, we sat down with e-commerce strategist Zainab Hussain. She
The challenge of navigating the sheer volume of data in today's digital marketplace has forced a reckoning within the commerce and marketing sectors, prompting the evolution of a new hybrid agency model. The emergence of AI-driven retail agencies represents a significant advancement, integrating
