As the digital landscape evolves, few are as tuned into the intersection of AI and ecommerce as Zainab Hussain, our retail expert and e-commerce strategist with deep experience in customer engagement and operations management. With AI-powered search reshaping how consumers discover products, Zainab
In a market where product pages decide whether a shopper bounces or buys, fragmented content tools and manual workflows keep small brands from competing at enterprise speed and scale, and that friction bloats costs while allowing inconsistent voice, broken SEO, and slow onboarding to chip away at
Zainab Hussain is a seasoned e-commerce strategist who has spent years closing the gap between frontline realities and back‑office expertise. Her work centers on simplifying complex operations, elevating customer engagement, and building workflows that feel intuitive in motion. Fresh off a Gold win
Shoppers tapped and scrolled their way to a record Thanksgiving haul even as overall growth cooled, and the story behind the numbers reveals a market where mobile dominance and AI guidance rewrote playbooks long before the evening rush arrived. This roundup brings together the strongest reads from
I’m joined by Zainab Hussain, an ecommerce strategist with deep experience in customer engagement and operations management. Zainab has guided retailers through chaotic peak seasons and calm ones, and she reads both dashboards and shopper intent with equal fluency. In this conversation, we explore
In the fast-paced digital economy of 2025, businesses across industries are grappling with a persistent challenge: customer churn, which silently erodes revenue at an alarming rate, making it a critical issue to address. Studies reveal that a mere 5% reduction in churn can amplify profits by
