Market Context and Purpose Holiday shopping has been collapsing into a single workflow where discovery, validation, and payment happen in one place, and that shift has become the defining feature of the current season. A nationally representative survey of 1,145 U.S. consumers ages 18 to 80+ shows
Zainab Hussain has spent years stitching together the hard edges of retail operations with the softer art of customer engagement. As an e-commerce strategist, she’s helped brands navigate omnichannel rollouts, payment innovation, and the messy reality of in-store change management. In this
Imagine a B2B landscape where losing a single client doesn’t just dent revenue but wipes out years of potential growth, while retaining an existing customer can be up to 25 times less costly than acquiring a new one. In today’s cutthroat market, customer loyalty stands as a critical pillar for
What if a single unseen risk could unravel an entire organization overnight, and the tools meant to prevent it were already a step ahead? In today’s fast-paced, regulation-heavy landscape, governance, risk, and compliance (GRC) is no longer just a bureaucratic necessity—it’s a strategic shield
Imagine a holiday shopping season where the digital rush over a single weekend rivals the frenzy of Black Friday itself, with billions of dollars changing hands through clicks and taps. In 2025, Cyber Weekend—the post-Thanksgiving Saturday and Sunday—achieved just that, matching Black Friday’s
As the digital landscape evolves, few are as tuned into the intersection of AI and ecommerce as Zainab Hussain, our retail expert and e-commerce strategist with deep experience in customer engagement and operations management. With AI-powered search reshaping how consumers discover products, Zainab
