Fullpath has teamed up with Urban Science to integrate defection data into its Customer Data Platform (CDP), marking a notable milestone in enhancing customer engagement and retention strategies for automotive dealerships. This strategic collaboration allows Fullpath to enrich customer profiles
As the retail landscape evolves, forward-thinking brands are shifting their strategies to meet the expectations of the next generation of spenders. Gen Z and Gen Alpha may be young, but their influence on purchasing behavior is already reshaping how brands think about store design, product
In today's interview, we have the privilege of speaking with Zainab Hussain, an esteemed e-commerce strategist with a strong background in customer engagement and operations management. Our discussion will focus on recent developments in China’s retail sector, particularly the significant d
In a world where consumer behavior is constantly evolving, understanding the impact of economic policies like tariffs becomes crucial. Today's engaging conversation with Zainab Hussain, an e-commerce strategist with a deep understanding of customer engagement and retail operations, uncovers
Retail expert Zainab Hussain shares strategic insights from her extensive experience in e-commerce and operations management, highlighting the intricate dance between tariffs, supply chains, and consumer markets. As U.S. retailers navigate complex challenges posed by recent tariff hikes on Chinese
Artificial intelligence (AI) is rapidly changing various industries, and the fuel retail sector is no exception. Fuel retailers are leveraging AI to enhance operational efficiency, prevent fraud, and improve customer engagement. Picafuel stands out as a pioneer in integrating AI into fuel retail,
Lallemand, a worldwide leader in industrial biotechnology, has undergone a vital digital transformation, enhancing its commerce capabilities within North America's baking sector through a partnership with commercetools and EPAM. Established in the late 19th century, Lallemand traditionally
In a groundbreaking collaboration that has the potential to reshape the shopping landscape, QVC Group, Inc. has joined forces with TikTok Shop to offer continuous, live shopping streams on the hugely popular social media platform. This strategic alliance merges QVC’s unparalleled expertise in live r
Premion, recognized as the premier CTV/OTT advertising solution for regional and local advertisers, has significantly advanced its platform by integrating Octillion and expanding its array of tools. This important enhancement not only fortifies its local CTV offerings but also augments its
In the dynamic world of e-commerce and operations management, few can rival the expertise of Zainab Hussain. As an accomplished e-commerce strategist, she has a wealth of experience in customer engagement and operations management, making her insights invaluable for anyone looking to understand the
