eCommerce businesses are increasingly popular in the context of a worldwide pandemic that has forever changed the retail landscape. Today, more people are interested in online shopping and the needs and demands of customers have become more complex. That’s why it is important for companies to pay
Approximately 75% of consumers are shopping online at least once a month. The COVID-19 pandemic has furthermore increased the popularity of digital shopping as people were forced to adapt to a new reality. “We saw a tremendous surge in digital for the first three quarters of this year,” said Rob
IBM’s 2020 U.S. Retail Index reports that the pandemic has accelerated the shift to digital shopping by roughly five years . The consequences are real: there is now even more pressure on retailers to keep up with the new consumer trends. This year, according to a recent study , 41% of customers
Retailers are trying to convince clients to start their holiday shopping session earlier than usual this year by creating a new sales holiday on October 10. More than two dozen major retailers have joined forces in order to establish this new sales event, according to Deborah Weinswig, the retail
There are many ingredients that go into a successful selling strategy. But it ultimately all comes down to knowing who your ideal customers are and what they truly care about. As you correctly understand your buyers’ current needs, you will be more likely to provide only the type of information
The beginning of 2020 finds the retail industry riding the wave of changes brought by the last decade. The economic recession of 2008 transformed the world of retail everywhere and made US consumers join a wider trend toward moderation in shopping. As the so-called “retail apocalypse” unfolded, the
With new technologies emerging, marketers have no choice but to adapt. Those who want to stay ahead of the game should keep an eye on how markets change. Wondering what’s coming next year? Discover below the most important e-commerce trends for 2020. Voice search According to some estimates, by the
The impact of digital technology is still changing consumer expectations and with a disruptive Amazon.com, retailers are required to come up with a new strategy this year. According to Forbes’ Senior Contributor Andria Cheng, “you can expect to see more holographic 3-D images at malls and stores to
Words are powerful. For years, marketers used them to trigger an actionable response from their target audience. But today, words aren’t enough to spur potential customers to action. Text alone does not persuade people. Add a visual element and you change the game in your favor. Just think about
Artificial intelligence (AI) is already used on a large scale in retail, and big companies are experimenting with developing new ways to use it in the entire product and service cycle, from the moment a product is developed and created to post-sale services. Automation is one of the most important
