The impact of digital technology is still changing consumer expectations and with a disruptive Amazon.com, retailers are required to come up with a new strategy this year. According to Forbes’ Senior Contributor Andria Cheng, “you can expect to see more holographic 3-D images at malls and stores to
Words are powerful. For years, marketers used them to trigger an actionable response from their target audience. But today, words aren’t enough to spur potential customers to action. Text alone does not persuade people. Add a visual element and you change the game in your favor. Just think about h
Artificial intelligence (AI) is already used on a large scale in retail, and big companies are experimenting with developing new ways to use it in the entire product and service cycle, from the moment a product is developed and created to post-sale services. Automation is one of the most important
Packaging is part of marketing. It is also the visual welcome mat that the eyes of potential customers tread on when coming in contact with the product. Although part of the plethora of crucial elements that define merchandise, packaging design can take the leading role very easily. It makes
An InReality store-analytics and customer experience report shows that by 2016 the customers have been transformed by their online shopping experiences to such a degree that they demand similar brick-and-mortar store directions, as they would receive in a digital environment.This triggers a wave of
Make it short, but exactly how short? This question is bound to appear when composing business emails. Whether the previously sent emails did not register the expected success rate, or just that someone is at the beginning of his or her email sending activity (or at a turning point), it is always
The updated state of retail businesses concerns all those professionals who want to stay ahead of their peers. When it comes to retail technology, market tendencies and trends are important. North American retailers (73 percent of them) especially follow the forecasts for new technologies. This
The retail industry is well aware of the huge buying power of the Millennials. The people born between the year 1980 and the year 2000 are a driving force when it comes to retail, since they currently find themselves in their peak years, being active and dynamic. Making their own money (the ones
The Retail Innovation Awards are a yearly distinction honoring individual retail executives who prove their change-driving zest via innovation. The competition for 2016 (the third edition so far) is open, and so are the nominations, as you can see on the Retail Innovation conference website, so go
One of early 2016’s cyber-security incidents consisted in the Hyatt hotel chain disclosure that almost half of its global payment processing systems endpoints have been infested with malware, active for 6 months during 2015. As the Kasperky Lab blog pointed out, the situation is not singular and P
