Klaviyo has been acknowledged as a leading marketing tool by Expert Consumers, highlighted for its seamless integration of marketing automation with data-driven personalization and omnichannel engagement. The platform supports over 167,000 brands globally, underscoring its significant impact in the
The retail industry is undergoing a transformative shift in response to evolving consumer expectations and rapid technological advancements, positioning the NRF 2025 APAC event in Singapore as a pivotal platform for innovation. Hosted at the Marina Bay Sands from June 3 to 5, the event gathered
In a monumental move to boost its e-commerce capabilities, DHL Supply Chain has acquired IDS Fulfillment, a renowned U.S.-based logistics provider with a strong footing in the e-commerce fulfillment and retail distribution sectors. The acquisition strategically positions DHL to augment its services
Companies globally are increasingly pursuing artificial intelligence (AI) solutions to enhance their operations and customer experiences, yet many face critical roadblocks, particularly with fragmented and inaccurate customer data. Recent reports indicate 78% of global firms find themselves
In today's rapidly evolving digital landscape, maintaining an exceptional customer experience (CX) is pivotal for any business. Artificial Intelligence (AI) has emerged as a game changer, offering unprecedented solutions for improving CX. As more organizations strive to incorporate AI into
In an era where digital transactions are increasingly prevalent, the retail sector's reliance on advanced technology leaves it vulnerable to cyber attacks that disrupt operations and significantly impact consumers. Incidents like the recent cyber attack on Marks & Spencer (M&S)
Amidst the accelerated movement toward a cashless economy, the UK faces a critical dilemma around balancing technological advancement with equitable financial access. Members of Parliament (MPs) have voiced urgent concerns about the potential risks posed by the diminishing reliance on physical
In the dynamic realm of e-commerce and digital marketing, integrations that simplify operations while enhancing customer engagement are invaluable. Zainab Hussain, an experienced e-commerce strategist, dives deep into the significance of the recent partnership between Wix and ActiveCampaign. This
Fullpath has teamed up with Urban Science to integrate defection data into its Customer Data Platform (CDP), marking a notable milestone in enhancing customer engagement and retention strategies for automotive dealerships. This strategic collaboration allows Fullpath to enrich customer profiles
As the retail landscape evolves, forward-thinking brands are shifting their strategies to meet the expectations of the next generation of spenders. Gen Z and Gen Alpha may be young, but their influence on purchasing behavior is already reshaping how brands think about store design, product
