Olivia Paine

Olivia Paine

Customer Experience Advisor
Olivia Paine specializes in retail trends and innovation. She explores emerging trends such as experiential retail, sustainable practices, and digital transformation. Olivia is a creative and forward-thinking writer who inspires her readers to embrace change, experiment with new approaches, and stay ahead of the curve in an increasingly competitive market.
Klaviyo: Leading Marketing Tool for Effective Engagement in 2025
Tech & Innovation Klaviyo: Leading Marketing Tool for Effective Engagement in 2025

Klaviyo has been acknowledged as a leading marketing tool by Expert Consumers, highlighted for its seamless integration of marketing automation with data-driven personalization and omnichannel engagement. The platform supports over 167,000 brands globally, underscoring its significant impact in the

NRF 2025 APAC: Unveiling Retail Innovations in Singapore
Tech & Innovation NRF 2025 APAC: Unveiling Retail Innovations in Singapore

The retail industry is undergoing a transformative shift in response to evolving consumer expectations and rapid technological advancements, positioning the NRF 2025 APAC event in Singapore as a pivotal platform for innovation. Hosted at the Marina Bay Sands from June 3 to 5, the event gathered

DHL Expands E-Commerce with IDS Fulfillment Acquisition
E-Commerce DHL Expands E-Commerce with IDS Fulfillment Acquisition

In a monumental move to boost its e-commerce capabilities, DHL Supply Chain has acquired IDS Fulfillment, a renowned U.S.-based logistics provider with a strong footing in the e-commerce fulfillment and retail distribution sectors. The acquisition strategically positions DHL to augment its services

Can Amperity's Tool Resolve AI's Data Challenges?
Tech & Innovation Can Amperity's Tool Resolve AI's Data Challenges?

Companies globally are increasingly pursuing artificial intelligence (AI) solutions to enhance their operations and customer experiences, yet many face critical roadblocks, particularly with fragmented and inaccurate customer data. Recent reports indicate 78% of global firms find themselves

How Can AI Drive Better Customer Experience?
Customer Engagement How Can AI Drive Better Customer Experience?

In today's rapidly evolving digital landscape, maintaining an exceptional customer experience (CX) is pivotal for any business. Artificial Intelligence (AI) has emerged as a game changer, offering unprecedented solutions for improving CX. As more organizations strive to incorporate AI into

How Are Cyber Attacks Impacting Retail and Consumers?
Tech & Innovation How Are Cyber Attacks Impacting Retail and Consumers?

In an era where digital transactions are increasingly prevalent, the retail sector's reliance on advanced technology leaves it vulnerable to cyber attacks that disrupt operations and significantly impact consumers. Incidents like the recent cyber attack on Marks & Spencer (M&S)

MPs Push to Protect Cash as UK's Cashless Transition Advances
E-Commerce MPs Push to Protect Cash as UK's Cashless Transition Advances

Amidst the accelerated movement toward a cashless economy, the UK faces a critical dilemma around balancing technological advancement with equitable financial access. Members of Parliament (MPs) have voiced urgent concerns about the potential risks posed by the diminishing reliance on physical

Wix and ActiveCampaign Unite for Boosted Business Efficiency
Tech & Innovation Wix and ActiveCampaign Unite for Boosted Business Efficiency

In the dynamic realm of e-commerce and digital marketing, integrations that simplify operations while enhancing customer engagement are invaluable. Zainab Hussain, an experienced e-commerce strategist, dives deep into the significance of the recent partnership between Wix and ActiveCampaign. This

How Does Fullpath's CDP Revolutionize Dealership Retention?
Customer Engagement How Does Fullpath's CDP Revolutionize Dealership Retention?

Fullpath has teamed up with Urban Science to integrate defection data into its Customer Data Platform (CDP), marking a notable milestone in enhancing customer engagement and retention strategies for automotive dealerships. This strategic collaboration allows Fullpath to enrich customer profiles

The Gen Z and Gen Alpha Retail Playbook
Editorial The Gen Z and Gen Alpha Retail Playbook

As the retail landscape evolves, forward-thinking brands are shifting their strategies to meet the expectations of the next generation of spenders. Gen Z and Gen Alpha may be young, but their influence on purchasing behavior is already reshaping how brands think about store design, product

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