Companies globally are increasingly pursuing artificial intelligence (AI) solutions to enhance their operations and customer experiences, yet many face critical roadblocks, particularly with fragmented and inaccurate customer data. Recent reports indicate 78% of global firms find themselves
In today's rapidly evolving digital landscape, maintaining an exceptional customer experience (CX) is pivotal for any business. Artificial Intelligence (AI) has emerged as a game changer, offering unprecedented solutions for improving CX. As more organizations strive to incorporate AI into their
In an era where digital transactions are increasingly prevalent, the retail sector's reliance on advanced technology leaves it vulnerable to cyber attacks that disrupt operations and significantly impact consumers. Incidents like the recent cyber attack on Marks & Spencer (M&S) highlight these
Amidst the accelerated movement toward a cashless economy, the UK faces a critical dilemma around balancing technological advancement with equitable financial access. Members of Parliament (MPs) have voiced urgent concerns about the potential risks posed by the diminishing reliance on physical
In the dynamic realm of e-commerce and digital marketing, integrations that simplify operations while enhancing customer engagement are invaluable. Zainab Hussain, an experienced e-commerce strategist, dives deep into the significance of the recent partnership between Wix and ActiveCampaign. This
Fullpath has teamed up with Urban Science to integrate defection data into its Customer Data Platform (CDP), marking a notable milestone in enhancing customer engagement and retention strategies for automotive dealerships. This strategic collaboration allows Fullpath to enrich customer profiles
As the retail landscape evolves, forward-thinking brands are shifting their strategies to meet the expectations of the next generation of spenders. Gen Z and Gen Alpha may be young, but their influence on purchasing behavior is already reshaping how brands think about store design, product
In today's interview, we have the privilege of speaking with Zainab Hussain, an esteemed e-commerce strategist with a strong background in customer engagement and operations management. Our discussion will focus on recent developments in China’s retail sector, particularly the significant decline
In a world where consumer behavior is constantly evolving, understanding the impact of economic policies like tariffs becomes crucial. Today's engaging conversation with Zainab Hussain, an e-commerce strategist with a deep understanding of customer engagement and retail operations, uncovers
Retail expert Zainab Hussain shares strategic insights from her extensive experience in e-commerce and operations management, highlighting the intricate dance between tariffs, supply chains, and consumer markets. As U.S. retailers navigate complex challenges posed by recent tariff hikes on Chinese
