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In the dynamic landscape of digital retail advertising, a significant transformation has taken place with the growing reliance on first-party data. This shift stems from various catalysts, such as the decline of third-party cookies, evolving privacy norms, and the increased consumer demand for
In today’s rapidly evolving retail landscape, achieving omnichannel excellence is more than just a competitive edge; it's an essential component for catering to increasingly diverse customer needs. Zainab Hussain, a seasoned e-commerce strategist, sheds light on how integrating various facets of
In the ever-evolving landscape of global commerce, supply chains are the lifeline that sustains businesses. The integration of artificial intelligence (AI) into these complex networks represents a transformative leap forward. As uncertainties loom over supply chains, from unpredictable weather
The retail landscape has experienced significant transformation due to technological advancements. Consumers now expect a seamless buying experience, transitioning smoothly from search to purchase across various platforms. This demand compels retailers to innovate, integrating technology to ensure
In our fast-paced digital era, customer experience (CX) has become paramount. To provide insights into this evolving landscape, we have Zainab Hussain with us, an accomplished e-commerce strategist known for her expertise in customer engagement and operations management. Zainab's journey through
In today's fast-paced digital era, businesses face an unprecedented challenge in meeting consumer expectations regarding online interactions. Research reveals the stark reality that 91% of consumers experienced frustrating issues with digital services over the past year. These frustrations have
In this interview, we have the pleasure of discussing the recent acquisition of Convergence.ai by Salesforce with Zainab Hussain, an esteemed e-commerce strategist known for her expertise in customer engagement and operations management. Through her insightful perspective, we will explore how this
In an era where customer expectations are at an all-time high, the Qualtrics X4 Summit emerges as a beacon for brands striving to redefine their relationships with customers, facilitated by cutting-edge AI technologies. This year's event gathered industry leaders to dissect and explore innovative
With an impressive track record in e-commerce strategy, customer engagement, and operations management, Zainab Hussain has carved out a niche in the retail world. Her insights are invaluable, particularly when discussing the trajectory and future of innovative companies like Ryft. In this
